7UP teams up with musician Martin Garrix to create an environment where Deaf can fully appreciate a music concert
Martin Garrix is a musician from the Netherlands; he was inspired to create an experience for the deaf to enjoy music.
He teamed up with the major soda company 7UP and hired experimental artists to recreate sound visually and tangibly.
Visual displays include water’s reactions to the beats from the stereos, light shows, and vibrations.
For the tangible aspects, the walls were covered with speakers that attendees can touch to feel the music even more.
Backpacks that vibrate with the music were provided; the concert attendees wore them and were able to feel the music at the same time.
The Deaf attendees all reported they immensely enjoyed the concert and would go again!